We just reported about unannounced new Sony headset line-up for this fall and already Japanese Gadget Exporter AudioCubes has one of the new Sony headsets on sale.

Available in three colors, the MDR-NC11A match to white iPods as well as to black and blue players.
This new Sony headsets are for portable music players.
The Sony MDR-NC11A are "In-Ear" type earphones. Earbuds are meant to be inserted Completely into the ear canals for best performance. The headset needs a battery (AAA) that is enclosed in the control unit. The MDR-NC11A weighs only 47g. The battery holds 40 hours.
The Sony MDR-NC11A sells for $95.00.

See also our review of the Sony MDR-EX71SL.