Amazon has a special Sony Walkman Sale starting today offering 30% to 45% savings on select Sony Walkman music players.
Included in the sale is the 8GB Sony NWZ-E438F Walkman, which sells now for $99.95 on Amazon.com.

Features of the Sony NWZ-E438F include the 2-inch QVGA high-brightness, color LCD, up to 45 hours of continuous music and up to 8 hours of uninterrupted video playback, FM tuner and support for MP3, WMA, AAC-LC, and Linear PCM; supported video formats: AVC(H.264/AVC), MPEG-4, Windows Media Video 9. There are also 4GB and 2GB Sony Walkman on sale until December 27th. More details on Amazon.com.

Sony lost "touch" with the Apple portable player offerings. Maybe the rumored Sony Walkman touch can change that at the CES 2009.