Adobe and Intel Corporation today announced plans to collaborate on the development to port and optimize Adobe Flash technology for the Intel Media Processor CE 3100.
This effort is expected to bring Flash UI and improved video viewing to cable set-top boxes, Blu-ray Disc players, digital TVs and retail connected AV devices.

The high-definition capabilities of the Adobe Flash Platform, together with the Intel Media Processor CE 3100, the first in a new family of purpose-built Intel System on Chips (SoCs) for CE devices, creates a powerful entertainment hub capable of delivering rich Web content and Adobe Flash based applications to an array of Internet-connected CE devices. Intel and Adobe are working together to optimize both the Adobe Flash Player and Adobe Flash Lite for the CE3100. Intel plans to ship the first CE3100 with support for an optimized implementation of Adobe Flash Lite before mid-2009.
Via this Intel announcement.