USA Today published their 21st annual Super Bowl Ad Meter results with a surprise winner.
The Doritos Crystal Ball Super Bowl commercial ranks number one in the Ad Meter rankings. The ad dubbed Free Doritos was created by Joe Herbert of Batesville, Ind. Doritos now has to pay $1 million instead of $25,000 as the company raised the stakes. Doritos said they would pay $1 million as prize money if a Doritos ad hits the #1 spot in the USA Today Ad Meter rankings and Free Doritos did. That the Free Doritos Ad won is a slap into the face of big budget ad agencies. Last year Budweiser still had the number one spot in the USA Today Ad Meter.
The 2nd and 3rd place are taken by the Budweiser Clydesdale ads. Not sure why. I find these too sentimental. See also our Top 10 Super Bowl 2009 Ad Picks.
See all USA Today Super Bowl Ad Meter results here.

Find out what has been the funniest and greatest Super Bowl 2009 Ads in our Super Bowl 2009 coverage for Geeks. This Super Bowl is a treat for geeks as it had for instance the first 3D Super Bowl Ads.
The Super Bowl 43 is over and you can watch now our picks for the Top 10 Best Super Bowl 2009 Commercials.