The second biggest event in Sports for people who are not interested in Sports after the Super Bowl (for the ads) is the release of the Sports Illustrated Swimsuit edition.
This year Bar Rafaeli got on the Cover of the Sports Illustrated Swimsuit 2009 magazine. Israeli supermodel Bar Rafaeli is also known for dating Leonardo DiCaprio. GoDaddy Girl and NASCAR driver Danica Patrick is again in the SI Swimsuit edition like last year. The online gallery of the Sports Illustrated Swimsuit 2009 edition is extremely well done and besides tons of photos you will not find in the print magazine, there are also tons of videos from the various bikini shoots around the world.
See the Sports Illustrated Swimsuit 2009 edition on the CNN SI site. Update: Check out the cool Southwest Airplane with Bar Rafaeli painted on it

The 2007 Swimsuit edition had the geekest photo yet with Marisa Miller just wearing an iPod.