Ericsson today announced the launch of a social networking service portfolio for mobile network operators comprised of the Pixl8r open standard initiative and a social media portal.
The technologies together offer simplified sharing of user-generated content between friends across diverse networks.

The Pixl8r initiative is an open-standard solution that allows photo sharing sites to interact in real time. With Pixl8r, mobile subscribers can easily share social media across different operator portals and receive SMS notification of friends' activities regardless of network. Pixl8r creates a federation of community portals that can connect the world's about four billion mobile users.
With Ericsson's Social Media Portal, operators can deliver a Pixl8r-compatible social networking service quickly and cost effectively. Consumers can easily connect to the social web using any mobile phone. The solution does not require client downloads, making it easy to use, and encourages posting and accessing of real-time, user-generated content to diverse internet communities.
Content is automatically backed up on a community portal that offers personal storage, synchronization, unified messaging and services for sharing content such as photos and videos with friends and family.
Via this Ericsson announcement.

The Mobile World Congress 2009 (MWC 2009) is starting on February 16th and lasts until the 19th. The MWC 2009 (former 3GSM) takes place again in Barcelona. See our MWC 2009 Preview to get an idea what new mobile phones will be unveiled at the MWC 2009. More MWC 2009 News can be found in our Mobile Phone section.