Tag Heuer has the best story to tell at the BaselWorld 2009. The Swiss Sports and High-tech inspired watch maker celebrates the Monaco watch's 40th birthday.
As you most likely know Steve McQueen wore the first Monaco in the classic movie Le Mans from 1970. Tag Heuer unveiled the square chronograph a year earlier in 1969. Now 40 years later Tag Heuer unveiled four new Tag Heuer Monaco Watches with one being a concept watch dubbed Monaco 24 (photo) at the BaselWorld 2009.

The Monaco 24 is basically a Monaco going G-Shock featuring a unique tubular design and extreme shock-protected components. The TAG Heuer Calibre 36 movement (36.000 beats/hour) floats inside the oversized (40.5mm) black PVD-coated case, suspended within a steel-tube housing very much like a race car’s driver’s protective cockpit cage, and visible through the dial face and the sapphire crystal caseback. More details about the Monaco 24.

The other three new Monaco watches from Tag Heuer for 2009 include the Tag Heuer Monaco Calibre 12, the Tag Heuer Gulf, and the Tag Heuer 1969 Original Re-Edition.

More details about the new Tag Heuer Monaco 2009 watches can be found on our watch news site Wrist Dreams. Of course you will find other BaselWorld 2009 highlights covered there as well.