We have talked about the Zoombak GPS pet and vehicle locators before. When the devices first launched the price for the locators started at $199 and went up from there. The small locators can be hidden inside a vehicle or attached to the color of a dog or cat.

If the car is stolen or the pet is lost the GPS locator allows Zoombak to track the pet or car and route the owner and police to the location. Zoombak has announced that the price of its GPS products is being decreased significantly as the products go mass market.

The Advanced GPS Universal Locator will now sell for $99.99, with the pet locator selling for the same amount. The GPS Car and Family locator is now $149.99. the savings is about $100 per unit, which makes them much more attractive to consumers.

Via Zoombak GPS Receiver