Aiwa a Sony Brand announces three new MP3 Player with a stunnng 100hours play-time and one that supports bluetooth.

the Sony Aiwa XDM-S710BT comes with 256MB and bluetooth interface. The Bluetooth interface corresponds with headset profile of bluetooth mobile phones. This way users can take calls through the mp3 player. See also our review of the Diva MP3 player that pioneered that feature.

The XDM-S700 and XDM-S500 support built-in FM Broadcasting.
The new Sony Aiwa's support MP3 besides ATRAC3plus.

All three new Sony Aiwa MP3 player go on sale in Japan on December 1st.
More details in Sony Press-Release (Japanese). See also coverage on TechJapan. The best MP3 Players are on our MP3Playersrule site.