Shure has announced that its new SE115 Sound Isolating Earphones are now shipping. The earphones are the first from Shure available in four different colors including Blue, Pink, Black, and Red. The headphones feature a modular cable design.

The earphones use the second-generation dynamic microspeaker design with detailed, warm sound and enhanced bass. The sound isolating design prevents outside noise from interfering with the music. A Shure fit kit is included with interchangeable fit and cable options for personalization.

The earphones are priced at $99.99 retail are available in retail stores and online. “Shure has been committed to delivering the gold standard in premium personal listening since we introduced our first consumer earphone in 2002,” said Scott Sullivan, Shure’s Senior Director of Global Product Management. “We knew that we’d created the next fan favorite when we saw the overwhelming SE115 enthusiasm at CES and Macworld, home of the most discerning and savvy audio fanatics.”

Via Shure