Sony announced today that David Reeves, President, CEO and Co-COO, Sony Computer Entertainment Europe (SCEE), and Deputy President, Sony Computer Entertainment Inc., will retire from Sony Computer Entertainment Group as of April 30, 2009.
David Reeves joined Sony back in 1995.

Andrew House, currently Chief Marketing Officer (CMO) and Group Executive of Sony Corporation, has been named President, Chief Executive Officer (CEO) and Co-Chief Operating Officer (Co-COO) of Sony Computer Entertainment Europe (SCEE) as of May 1, 2009.
Andrew House will be responsible for managing the PlayStation business across nearly 100 countries in the Europe/PAL territories, including the company’s PlayStation 2, PSP (PlayStation Portable) and PLAYSTATION 3 platforms as well as PlayStation Network.
Mr. House joined Sony back in 1990.
“I’m delighted to return to the PlayStation fold and excited to take on this new challenge,” said Andrew House, “I have strong ties to the interactive entertainment industry and I believe there is huge potential for further growth of our business in the Europe/PAL countries and regions, particularly in the area of networked entertainment. I’m looking forward to working with everyone at SCEE and with other groups in Sony to help achieve this potential.”

Via this Sony announcement.