Today NVIDIA announced that NERO has released an update to its Nero Move it software that reduces video encoding time by up to five times by utilizing NVIDIA’s CUDA computing architecture built inside select NVIDIA Graphics Processing Units (GPUs).

CUDA holds a lot of promise also for Apple's next OS X version Snow Leopard and also Windows 7.

Nero Move it is a complete software solution for collecting, organizing, transferring, and publishing digital media files from one device to another, as well as for uploading digital content to online communities.
By using CUDA technology to tap the massively parallel processing power of NVIDIA GPUs, Nero Move it converts videos in a fraction of the usual time, reducing the length of time to perform such tasks as customizing an HD video for an iPod, from hours to mere minutes.

Nero Move it is currently available worldwide with a suggested retail price of $49.99 USD and via online download from the Nero Online Shop. Via this NVIDIA announcement.