We reported last week that AT&T had a new Jawbone bluetooth headset coming out soon. Today the Jawbone PRIME is out on time and lined up in AT&T stores across the country.

The PRIME features some interesting features, like its NoiseAssassin 2.0 noise-canceling technology. NoiseAssassin is primarily designed to stop loud sudden bursts of sound or gusts of wind from disrupting calls or making it difficult to use your Jawbone on a windy day. The Jawbone can also be connected to two phones at a time, with the intent of allowing customers to hook up to both a business and a personal phone.

The Jawbone PRIME retails for 129.99, so it's not one of the more budget headsets available. Still, the fact that it has good noise-canceling ability and a snazzy design should make it popular among the sort of people who feel a need to carry two cell phones. As for me, I'll be buying a black one because it makes me look like a cyborg.