Sony's just announced the formation of a group of developers called 'Loot'. Loot's purpose will be to develop "interactive entertainment products" for the PlayStation Home gaming community. The first Loot release is the "Living Room Stage Set", which is a blank media soundstage that you can fill up with props and cameras and furniture. The "Living Room" set is available now from PlayStation Home in North America.

PlayStation Home is a 3D online gaming community for PlayStation users. On it they can chat and start multiplayer games together. Loot's purpose within Home seems to be to turn it into a profit-generating social environment. Sony sells its customers different sets to decorate their stage with (Living Room is $4.99, which will probably be standard), in the hopes that PlayStation Home will catch on as a social trend and how your 'home' set looks will be a status symbol.

"We're always looking for new and innovative ways to grow the PlayStation Home community." said Jack Buser, director of PlayStation Home. "...Loot offers cutting edge social tools and experiences for our users to further communicate and engage with one another."

All Loot products are available at the PlayStation Home Mall, and you can find the Living Room Stage Set under the "Estates" section of the store.