Sony unveils three new Alpha SLR Cameras aimed at first-time Digital SLR Buyers.
The new Sony entry-level SLR alpha series cameras include DSLR-A380, DSLR-A330 and DSLR-A230. These brand new Sony alpha DSLR cameras are already on Amazon.com.

The 10.2 megapixel Sony a230 camera is the lightest, most compact alpha DSLR camera body with 15.9 ounces. The 10.2 megapixel a330 and the 14.2 megapixel a380 cameras are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively).
Both the Sony alpha a380 and a330 cameras offer Sony's Quick Autofocus (AF) Live View technology, so you can frame photos on the camera's LCD screen as well as in the optical viewfinder. Through the use of a dedicated image sensor, Quick AF Live View maintains the rapid response of a DSLR, while avoiding the focus delay common to other live view systems.

The new Sony alpha cameras feature a 2.7-inch (diagonally) Clear Photo LCD(TM) screen that is easy to view even in bright sunlight. Additionally, the LCD on the a380 and a330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.
The a380, a330, and a230 models are Sony's first DSLR cameras to feature a graphical user interface (GUI) with built-in on-screen Help Guide.

An HDMI terminal gives you the option of connecting your camera to a compatible HDTV and playing back your images in high definition quality (HDMI cable required, sold separately).

The Sony alpha a380L, a330L, and a230L will cost about $850, $650, and $550, respectively. The L series one-lens kit comes with the SAL-1855 standard zoom lens.
The Sony alpha a380Y, a330Y, and a230Y will cost about $1,050, $850, and $750, respectively. The Y series two-lens kit comes with both the SAL-1855 standard zoom and SAL-55200 telephoto zoom lenses.
The new Sony alpha DSLR cameras are already available for pre-order on Amazon.com.