Apple's WWDC is still running today. Most of us lost interest after the new Apple products including the iPhone 3G S were unveiled at the show. A company called Sorenson Media has announced a new video publishing tool that lets bloggers, video pros, and content creators make video that can be published directly to the iPhone.

The solution is called the Sorenson 360 Video Delivery Network. The solution allows small to medium businesses and other users create and encode video that can swiftly and easily be published in the highest video quality to the internet for viewing on the iPhone.

The video application produces video that is iPhone compatible in H.264 format that can be delivered via the iPhone. The Sorenson 360 app is compatible with all iPhone versions including the new 3G S, 3G, and the original iPhone. Output is H.264 up to 1Mbps at 640 x 480 pixels at 30 frames per second.

Via Sorenson Media