The IFA 2009 is starting this Friday in Berlin. This year the IFA 2009 is supposed to bring more global product announcements than ever before. In past years the IFA mostly only had a few new product announcements that have been news outside of Germany.
At an IFA Preview event a couple weeks back, I asked the IFA organizers if the IFA 2009 will be more relevant in terms of product premiers. And the answer was yes.
We already see some of that happening. Logitech wanted to debut the new Squeezebox touch at the IFA 2009, but it leaked early. LG announced this weekend to exhibit the company's first commercially available OLED TV. Let's hope we will see more announcements like these this week.
Do not get me wrong. The IFA is a huge trade-show that is fun to visit. There is lots of entertainment besides big halls full of the latest home entertainment gear. Several German TV stations are reporting every day from this trade show.
It also is a huge party for exhibitors and their customers. I have been exhibiting at IFA in my previous life and it was a wild party ride through Berlin.

The IFA 2009 starts on September 4th and lasts until September 9th. See also the IFA site.

So for the first time we have created a dedicated section for IFA News, like we have for CES and other big events.