ASUS today added the Maximus III Formula and Maximus III GENE to its Republic of Gamers (ROG) lineup of high performance motherboards.
Based on Intel's P55 chipset (Core i7 and Core i5 CPUs) the new Asus motherboards are aimed at gamers of course.

The ATX Maximus III Formula is targeted at PC enthusiasts, hardcore gamers and early adopters who crave leading-edge specifications, enhanced extensibility, and the cool factor, while the mATX Maximus III GENE is designed for case modders and budget-conscious gamers who prefer smaller—yet still power-packed—machines. The ASUS Maximus III Series motherboards are designed to deliver the no-holds-barred gaming performance and gamer-tailored features that have earned ROG its renown amongst gamers. Armed with the best components and top-end technologies, these motherboards ensure users the best possible and most immersive gaming experience on the P55 platform.

Highlights of the new Asus ROG Motherboards include:

- GameFirst
A unique traffic shaping technology, GameFirst manages the flow of traffic according to users' needs so that they can still perform Web-based tasks, download and upload files, and engage in Internet chats while maintaining the low ping times needed to dominate their opponents during online gaming.

- Speeding HDD
Utilizing a dual channel design, Speeding HDD doubles data transfer rates, slashing game loading and data access times. To enjoy this technology, users simply have to connect two HDDs to the specially-marked SATA connectors on the Maximus III Series motherboard. The drives are set-up automatically—no manual configuration is required.

- SupremeFX X-Fi
With its premium components and support for Creative Labs' acclaimed Crystalizer, CMSS3D and EAX technologies, SupremeFX X-Fi delivers the most realistic and accurate audio in games. This iteration of SupremeFX X-Fi also supports Blu-ray output.