HP introduced a new notebook sub-brand dubbed HP ENVY today. Envy offers you precision-crafted, high-performance models featuring HP Metal Etching and concierge service and support.
The new HP ENVY 13 boasts the brightest display in its class, and the HP ENVY 15 is the company’s fastest consumer notebook PC ever.

The HP Radiance display found in the HP Envy 13 is twice as bright as other notebook displays in its class – 410 nit (a measurement of display brightness) – and provides an exceptional movie and photo experience, even in high ambient light conditions. With 82% color gamut (versus standard 45-60%), photos appear richer with amazing color depth. Additionally, with fast 8-millisecond response time, you can view movies with TV-like performance.
Other features of the Envy 13 include ATI Mobility Radeon HD 4330 discrete graphics and the Intel integrated graphics processor, Intel Core 2 Duo processor, VGA Webcam, and the usual custom choices for RAM and HDD.

The HP Envy 15 actually runs on the Intel Core i7 processor and up to 16GB of DDR3 1,066-MHz system memory in four SODIMM memory slots. This is pure desktop PC power.
Other features of the Envy 15 include ATI Mobility Radeon HD 4830 graphics with 1GB, 15.6-inch HP Brightview high-resolution LED backlit screen, Nightvision VGA webcam, and SSD RAID-0 option.

The HP ENVY 13 and ENVY 15 are expected to be available in the United States on Oct. 18th with a starting price of $1,699 and $1,799, respectively.
Via the HP Envy site.