Pentax has unveiled a new DSLR camera called the K-x that packs lots of features into one of the coolest looking and most colorful DSLR cameras I have ever seen. The K-x will be offered in black and white colors and a limited edition of the camera will be offered in navy and red colors. The red camera is the coolest looking DSLR I have seen in a long time.

The cam will sell for $649.95 for the body and a DA L 18-55mm lens and the kit is aimed at first time DSLR buyers. The cam has a 12.4MP CMOS sensor and sensor-shift shake reduction. The rear LCD is a 2.7-inch unit with Live View and Face Detection. Pentax also crammed in HD video recording capability at 720p and 24 frames per second with any lens. The cam gets its power from plain old AA lithium batteries, which is a bonus in some minds.

Burst can be shot at up to 4.7 fps with a shutter speed of 1/6000 of a second. The DSLR also has a slew of automatic modes for the times when you just want to take a picture. The K-x will ship in October with a twin lens kit that adds a 50-200mm lens to the standard pack for $749.95 and a kit that replaces that 50-200mmlens with a 50 - 300mm lens for $849.95.