Apple published three new Get a Mac commercials in time for the Windows 7 launch. All three new ads target the potential upgrade pain Windows user could have going to Windows 7.
The new Get A Mac ads are actually not funny, but highlight the situation Windows XP users are in. Upgrading to Windows 7 means complete new installation, there is no in place upgrade path like in Vista.
Additionally Windows 7 is a big leap for XP users in terms of User interface. If you have tasted the Mac experience like I have, XP users get tempted to switch entirely to Apple instead of upgrading to Windows 7.
I really think Microsoft should have spent the money to develop an XP to Windows 7 in place upgrade path. I for my part will stay on XP for until the Holidays as I have no time to deal with an upgrade. Depending on how nice Santa will be I may get a new Core i7 27-inch iMac or I may end up wasting a day upgrading my PC to Windows 7 in January.

You can watch the reality Get a Mac ads on the Apple site.