This is how we like it. Best Buy just published on their homepage a deal on a 42-inch Panasonic Plasma HDTV for $498.99. Finding a 42-inch HDTV for under $500 has not been easy so far. I could not not find one on Amazon for instance. We reported this week that Walmart is offering a 42-inch Sharp LCD HDTV for $498 tomorrow. Best Buy is apparently attacking this Walmart early Black Friday deal.

Best Buy offers the Panasonic TC-P42C1 42-inch Plasma HDTV for $498.99. I actually prefer this TV over the Walmart offer, which is a 42-inch Sharp LC42SB45UT for $498. Best Buy sells the TC-P42C1 online right now here - better hurry.

GottaDeal also found the Insignia 42-inch full HD LCD HDTV for only $498.99 on Best Buy.

I am really wondering how low 42-inch HDTVs will be offered on Black Friday. Under $500 for a brand name HDTV is already quite nice. More Early Black Friday Deals.