Today, a Forrester Research report containing some very bad news for Rupert Murdoch was released. Fierce Mobile states that the report showed that 80% of US consumers claimed they would no longer use newspapers and magazines online if the content stops being free. Only 20% said they would agree to pay for premium access.

As you might remember, last week News Corp stated that they intend to pull their content from Google within the next few months. The company, which is headed by Murdoch and is generally seen as the 'leader of the pack' for news media, intends to lead the industry away from Google's 'free' approach.

The results of this study do not bode well for the old news nobility. If News Corp and her compatriots switch over to a 'for pay' scheme and see their revenue and viewership drop through the floor...I don't really know what will happen. We're in uncharted territory here. Old media and new media have been butting heads since the dawn of the Internet, but this marks the clearest clash between the two. News Corp is putting a lot on the line by pulling out of Google. It's too early to say what the consequences will be.