General Imaging (GIC) and Jason Wu, one of the most highly regarded designers in fashion, announced today at the CES 2010 an exclusive partnership to introduce a unique line of digital cameras. The collection represents Wu’s unique approach to design and style combined with the latest features that GIC, the exclusive licensee of GE digital cameras, represents in camera performance and power.
Jason Wu, the 27‐year‐old designer who has gained international recognition dressing First Lady Michelle Obama, Diane Kruger, Drew Barrymore and other stylish women, will lend his design talents and fashion insight to GIC to influence the style and aesthetic design in their new line of point‐and‐shoot cameras.

The new line of cameras will be introduced alongside Jason Wu’s fall collection during New York Fashion Week in February.

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