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The True Story behind the Super Shuffle

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Posted on Mon, 21 Mar 2005 12:20:00 CST | by Luigi Lugmayr

The True Story behind the Super Shuffle

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Engadget got the real story behind the Luxpro Super Shuffle controversy from the CeBIT 2005.

In our first story about the iPod shuffle clone, I already mentioned that it was a great marketing idea. Engadget got first hand information that Luxpro planned the whole thing as a publicity stunt. It worked beautifully.
Read the full story.





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Posted on Mon, 21 Mar 2005 12:20:00 CST | by Luigi Lugmayr

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