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Blog Deal: AOL Buys Weblogs Inc. Including Engadget

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Posted on Thu, 6 Oct 2005 08:55:42 CDT | by Luigi Lugmayr

Blog Deal: AOL Buys Weblogs Inc. Including Engadget
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PaidContent (Via CNET) reports that AOL will buy Weblogs Inc. including famous technology blog Engadget - So Engadget will be part of the big guys.

Apparently the deal will be announced tomorrow. PaidContent estimates the price AOL pays for Weblogs Inc. to be between $20 and $35 Millions. I wish for Peter Rojas that he has vested equity. Good luck at AOL! Content is becoming red hot again on the web. TV networks are buying up web properties, because they loose advertisement income in TV broadcasting. Investors seek new opportunities to pump their money into promising content sites.

Update:
Associated Press reports it might be $25 million in an all cash deal.


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Posted on Thu, 6 Oct 2005 08:55:42 CDT | by Luigi Lugmayr

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