Sony runs in Japan several funny TV ads promoting the new Talkman translator for the Sony PSP.

One TV ad shows a Japanese guy sitting on the toilet somewhere in China. I finds out that he has no toilet paper. He uses the PSP to say toilet paper in Chinese and then fun stuff happens.
Sony has three Talkman TV ads online. They are all worth watching.

The Talkman for Sony PSP contains a microphone accessory for the Sony PSP and a software featuring a bird who translates Japanese in Chinese, English and Korean.
As reported the Sony PSP Talkman will start shipping on November 17th in Japan.
Outside of Japan the Talkman will be available through Play-Asia for instance.