Everthing USB reviews the cool iRiver U10 media player. The iRiver U10 was announced a while ago and is also already selling in Europe.

Update:
The iRiver U10 is already shipping from BestBuy online and is in stores available. (Thanks Hao-Kuo)

Amazon.com is finally taking pre-orders for the iRiver U10 in the US, but only says that the new iRiver players will be in stock soon.

Quote:
"The iRiver U10's design is very modern and sleek, with an all white body topped off with a black faceplate surrounding a 320x240 QVGA color screen. Unlike other MP3 players, no room on the face was reserved for navigation controls, making the sole point of interest the screen itself. Instead, navigation is accomplished by grasping the bordered edges of the screen and literally clicking it in one of four directions, as if it were a directional pad on a video game console. iriver calls this the D-Click system, and it's very smart."
Read the full review.
The iRiver U10 1GB is available for pre-order on Amazon.com for $249.99.
The iRiver U10 512MB is available on Amazon.com for $199.99. This is actually the black U10 mp3 player.

Apparently Bestbuy is already shipping the iRiver U10.