Microsoft's Xbox 360 Zero Hour launch party in the Mojave desert started Sunday afternoon. The first photos and impressions have made it onto the web.

The A+E Interactive blog has several reports and photos from the Xbox 360 Zero Hour event that actually takes place in a giant hangar.
About 2,000 to 3,000 Xbox fans are playing on about 500 Xbox 360 consoles provided. The Zero Hour location is somewhere near Palmdale, CA.
Gamers got a Microsoft Xbox 360 hoody and a free Xbox 360 memory card.
Microsoft's marketing really had a great idea with this event. Throwing a 30 hour party for 3,000 gamers, is sure generating lots of sympathy in the community.
See also this article on CNET about the Zero Hour event.

The Xbox 360 goes on sale tomorrow in the United States.