The DEMO 06 conference is underway in Phoenix, AZ this week. DEMO is the premier launch pad for new startups and technologies.

We already reported about Ugobe that introduced a cool life like toy dino. Sharing photos and content via mobile phones is another topic that start-ups like Sharpcast and Vizrea are presenting.
Sharpcast Photos connects your entire photo collection from your desktop to your mobile phone and the web, so you can view and manage your collection from anywhere at any time without having to rely solely on a web browser. More details on the Sharpcast site.

Vizrea Snap helps users organize all their photos and share them on the Web, PC or their camera phones. It also automatically sends photos between a camera phone and a PC or Web site in an organized way. Vizrea Snap is being launched with support for Nokia Series 60 smart phones and can be downloaded directly from the Vizrea site.
Obviously those two companies are competing head on. I am also not quite sure how much those services add on benefits compared to the Nokia Lifeblog software that is available since a long time, especially if their service is also only supporting Nokia phones.
ZDNet has a preview (part 1, part 2) of other new products and companies demoing at the DEMO 06.