The guys from Laptop magazine thought it would be fun to spend the night at the new Apple Store in New York, which has open 24 hours.

Because you can, does not always mean you should:
" 4:20 a.m.: The cleanup crew is mopping the floor in sections. The geniuses are walking around the floor, adjusting the notebook screens to their proper 63-degree angle. A group of three people have arranged a meeting around me, and are discussing art gallery openings, kosher meals and the new X-men movie–also, I think a may have overheard something about a CD release for Dean Martin's daughter. Aside from me, these four, and the geniuses, there are four customers pacing the floors. I long to taste the Sandman's loving embrace."
Read the full report on what happens when you spend the night at the Apple store. It is also dangerous to visit the new Apple store. Especially the elevators are mean. See this report.