It's tough to picture a college student in a position other than at a local pub guzzling down a cheap brewsky. But now, according to a biannual study in New Jersey, that picture is outdated. The iPod is the new college student icon.

The 18-year-old study has virtually always seen alcohol-related activities top the list of "in" things at college. But this year, in a 14-percent jump from the 2004 study, 73% of college students said the iPod was "in". Beer ranked in at 71%, so the reigning champion is not too far behind. So now, college students have another addiction that can keep them away from studying. Of course, I'm sure there are a lot of college students who listen to their iPod while they're drinking beer. In any event, it'll be interesting to see if Apple comes out with some new college-targeted advertising because of the results of this study.

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Report Published by: Mark Raby