Pantech has with the pink A1406PT the 2nd most selling mobile phone for KDDI in Japan.

Not sure what the Japanese consumers like on the A1406PT. It is rather average when it comes to the feature-set. Supposedly that is what it makes popular. It is just a phone and not a cell phone that is also a DMB TV, 10MP Camera, GPS navigator and a Game Console.
< BR> Pantech highlights the security alarm and the one-touch shortcut buttons as the drivers for the success of this phone.
The Pantech A1406PT features a 2.4 inch color screen, 1.3MP camera, mp3 ringtones and crime prevention buzzer.
More details on the Pantech site.