Based on a News.com story today, Google is currently looking into an electronic bidding and placement system for its IPO, that aims to put individuals on an equal footing with powerful institutional investors.

News.com goes on saying that based on a report Google could be publicly traded by March 2004.
The plans are still in very early stages for the IPO, which could value the company at more than $15 billion!

Using a method like W.R. Hambrecht + Co. OpenIPO, everybody could bid on IPO shares not just the big investment firms.
For Google, because of its extremly wide appeal to people, this would be a very suitable route.

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