LG officially announces the Prada Phone. Word about a Prada mobile phone appeared early December.

Similar to the Apple iPhone the Prada Phone is also an all touch-screen mobile phone. The LG KE850 is of course all Prada black and features grey and white minimalist user interface. I like Prada 's minimalist fashion style that is why the look of the Prada Phone also is attractive to me. Others might say it is too boring.

Prada's involvement apparently really was more than just slapping their logo on the phone. LG says that Prada was involved in exterior aesthetics, user experience, ring tones, pre-loaded content, mobile phone accessories and the exclusive leather case.

Features of the Prada phone include 2MP camera with Schneider-Kreuznach lens, video player, document viewer, mp3 player, microSD card slot, Macromedia Flash UI, EDGE Tri-Band (900/1800/1900) and Bluetooth 2.0.
The measurements are just 98.8x54x12mm. The Apple iPhone measures 115x61x11.6mm. This means the Prada phone is quite smaller in volume compared to the Apple iPhone.

The PRADA Phone by LG will be available with prices starting from 600 Euros in mobile dealerships as well as selected PRADA stores in the UK, France, Germany and Italy as of late February, 2007, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore from late March, 2007. The Korean version of the phone is scheduled to launch in the second quarter of 2007.
There is no launch date set for the United States, but I still rather would get the Apple iPhone. It is bigger, but has more tricks up its sleave.



More details in this LG press-release. See also the LG Prada site.