Looks like HTC is trying hard to promote their new HTC X7500 aka HTC Athena before they unveil it at the 3GSM 2007 conference.

We received a tip from David about the site seehtc.com where you see some teaser photos of the X7500 followed by a countdown timer that currently stands at 7 days.

msmobiles reports about a rather crapy viral marketing video that HTC put on Youtube. The short skid is about two guys stealing a HTC X7500 demo unit from the HTC offices in London. The only cool scene in this video is at the end when one guy is opening the X7500 and sticks it back together.

The only big issue with this whole marketing effort of HTC is that its partners like T-Mobile already announced the HTC Athena. T-Mobile releases it under the name Ameo in Europe.

The HTC X7500 features a 5 inch QVGA LSD touch screen, 8GB memory, UMTS, EDGE, GPRS, Wi-Fi, MP3 player and Bluetooth.
Measurements are 133 x 98 x 16mm.