Panasonic introduced today the Viera PZ700 series full HD Plasma TV line.

The new PZ700 line includes the TH-50PZ700SK (black), TH-42PZ700SK (black), TH-50PZ700 (silver) and TH-42PZ700 (silver) models.

Features of the PZ700 Plasma TVs include improved motion display, improved color reproduction, panel with lower ambient reflection, Viera Link, 3 HDMI ports and AVCHD video playback from SD cards.

The price on this new full HD Plasma HDTVs from Panasonic will be interesting. Panasonic is the leader in price/performance for Plasma TVs. Possibly they will make 50 inch 1080p Plasma TVs affordable soon.
It is still open when this new generation of Panasonic Plasma HDTVs will be available in other markets like the United States.
Panasonic also introduced today the Viera PX70 HD Ready Plasma TVs.
All new PZ700 Plasma will start shipping on April 27th in Japan.
More details about the new Panasonic PZ700 series is available in this Panasonic press-release (Japanese). Check out the Bestselling Panasonic Plasmas.