Sony introduced nine new BRAVIA flat-panel LCD high-definition televisions.

All new Sony BRAVIA LCD HDTVs feature full HD resolution (1920x1080p).
The new Sony TVs also have Sony’s Digital Media Extender (DMeX) interface in common. The interface allows you to connect the optional BRAVIA Internet Video Link module.

The new BRAVIA W-series includes the 52-inch KDL-52W3000, 46-inch KDL-46W3000 and 40-inch KDL-40W3000. The full HD 1080p models feature Live Color Creation™ technology with WCG-CCFL backlight and 10-bit processing with a 10-bit panel, which has the capability to deliver 64 times the level of color expression than 8-bit panels. Sony’s new 52-inch KDL-52XBR4, 46-inch KDL-46XBR4 and 40-inch KDL-40XBR4 support Sony’s Motionflow 120Hz and feature an floating glass frame design with the ability to swap the standard black bezel out for any of eight other optional colors including Scarlet Red, Pacific Blue, Arctic White, Sienna Brown, Titanium Silver, Midnight Black and new for 2007, Rose Metallic and Champaign Gold.

The 52- inch KDL-52XBR5, 46-inch KDL-46XBR5 and 40-inch KDL-40XBR5 televisions also support Sony’s Motionflow 120Hz and feature the floating glass design with an elegant piano black-finished bezel (non interchangeable.)

Our BRAVIA flat-panel LCD HDTVs have the leading market share because they deliver an outstanding level of picture quality and style that people appreciate,” said Randy Waynick, senior vice president of Sony’s Home Products Division. “The new line elevates our commitment to full HD1080p televisions displays, while offering many more choices.”

The KDL-52XBR4, KDL-46XBR4 and KDL40-XBR4 models will be available in August for about $4,800, $3,800 and $3,000, respectively. Also shipping in August, the KDL-46XBR5 and KDL-40XBR5 will be about $4,100 and $3,300. The KDL-52XBR5 model will come out in September for about $5,100. Sony’s KDL-46W3000 and KDL-40W300 models will debut in July for about $3,500 and $2,700, respectively, while the KDL-52W3000 will be available in August for about $4,300.
Via the Sony site. Shop for Sony BRAVIA LCD TVs.