Sony Electronics announced a personal endorsement deal with NASCAR NEXTEL Cup Driver Dale Earnhardt Jr..

The multi-year deal provides Sony the use of Earnhardt’s name, likeness, image, voice and endorsement for use in advertising, promotions and merchandising for consumer marketing campaigns aimed at driving sales of Sony Electronics products.

Mr. Dale Earnhardt Jr. will promote Sony's BRAVIA and appear in the upcoming Sony HD campaigns.
In addition, Earnhardt will participate in major electronics industry events and trade shows and will make personal appearances each year on behalf of Sony as part of the agreement.

About Dale Earnhardt Jr.
Earnhardt, who began his racing career at the age of 17, has started 270 Nextel Cup races, with 17 victories, 71 top-five finishes and 115 top-10 finishes. He now is in his eighth full season of NASCAR NEXTEL Cup competition. One of NASCAR’s most beloved drivers, Earnhardt has been selected by race fans as a four-time winner of NASCAR’s most popular driver award. He also was selected as the fifth-most-liked athlete in America in Harris Interactive polling in 2006. Earnhardt has been among the top-10-most-liked athletes in the poll for three consecutive years.
Via the Sony site.