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Google and ComScore Ad Measurement Deal:More TV Ad Budgets

Google and ComScore Ad Measurement Deal:More TV Ad Budgets
It’s no secret by now that Google is going squarely after the kind of image advertising done by large marketers on...
Read more Feb 10 2014, 7:07pm CST
 

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Display Ads are as Compelling As TV Spots

Display Ads are as Compelling As TV Spots
In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares...
Read more Jan 24 2014, 5:18am CST
 

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Google Ad Chief Susan Wojcicki Talks about Next Big Battle

Google Ad Chief Susan Wojcicki Talks about Next Big Battle
Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes...
Read more Jan 23 2014, 2:31am CST
 

Latest stories

Philadelphia Eagles Looking to Excel in Chip Kelly's 2nd Season
Philadelphia Eagles Looking to Excel in Chip Kelly's 2nd Season
The Philadelphia Eagles are looking to exceed everyone's expectations in the 2014 NFL season -- Chip Kelly's second as their head coach.
 
Apple says celebrity accounts were compromised
Apple says celebrity accounts were compromised
The attack was described by Apple as "all too common on the Internet." However, the company is denying earlier reports that its iCloud servers and Find my iPhone service were undermined.
 
Marshawn Lynch Gives Brief Interview Prior to Week 1 of NFL Season
Marshawn Lynch Gives Brief Interview Prior to Week 1 of NFL Season
Seattle Seahawks running back Marshawn "Beast Mode" Lynch spoke with the media on Sept. 2 for a short while, choosing not to talk too much about the upcoming 2014 NFL season.
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.