Apple is now using iBeacon technology to guide in-store shopping at its all 254 US retail stores. From today on-wards, for those who don’t mind a little harmless surveillance, the shopping experience in stores can be enhanced ten times over thanks to an app that employs Apple’s iBeacon technology.
Dec 6 2013, 8:13am CST
Shopkick has combined forces with Macy’s stores and the two are using Apple’s iBeacon technology to track customers for retail via ShopBeacon. This is all the better to cater to their interests and needs.
Nov 21 2013, 3:03am CST