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The Simple Secret To the Apple Marketing Success

The Simple Secret To the Apple Marketing Success
Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de...
Read more Jul 9 2014, 1:51am CDT
 

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Amazon Fire Phone and the Future of Brands

Amazon Fire Phone and the Future of Brands
This article is by Tien Tzuo, the chief executive of Zuora. The reaction to Amazon’s new phone announcement earlier...
Read more Jun 23 2014, 1:21am CDT
 

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The End of the Apple Brand As We Know It?

The End of the Apple Brand As We Know It?
Apple’s recent acquisition of Beats has gotten many people wondering if the Apple brand is as strong as it once was....
Read more Jun 11 2014, 5:19am CDT
 

5 Strategies For Unearthing The Next Big Thing In Your Business

5 Strategies For Unearthing The Next Big Thing In Your Business
Every leader is looking for the next big thing in their business. More than ever, leaders are looking for answers that...
Read more May 26 2014, 9:20am CDT
 

GoPro Wins by Losing Control

GoPro Wins by Losing Control
The days when companies could tightly control what’s said about them are long gone (if they ever really existed.)...
Read more Apr 14 2014, 5:31am CDT
 

Latest stories

EA Deals: Inquisition & FIFA 15 at 23% Off
EA Deals: Inquisition & FIFA 15 at 23% Off
Dragon Age Inquisition & FIFA 15 on PC drop 23% with a rare preorder coupon for two AAA titles out this fall.
 
Celebrity Couple Kelli Garner and Johnny Galecki Call it Quits
Celebrity Couple Kelli Garner and Johnny Galecki Call it Quits
The pair have decided to split after more than two years together.
 
Leaked iPhone 6 manual shows brand new design
Leaked iPhone 6 manual shows brand new design
The card shows a diagram of all buttons on the Apple iPhone 6
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.