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Star Wars Christmas Lights Video Goes Viral

Star Wars Christmas Lights Video Goes Viral

2016 Cadillac CTS-V has 640hp

2016 Cadillac CTS-V has 640hp

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

Budweiser Super Bowl 2015 Ad leaks

Budweiser Super Bowl 2015 Ad leaks

The Best 2014 Super Bowl Ads

The Best 2014 Super Bowl Ads

Brand

Amazon Diapers are another Reason to Join Amazon Prime

Amazon Diapers are another Reason to Join Amazon Prime Amazon unveiled its own Diaper brand today. The Amazon Elements Diapers are part of a new product line exclusive for Amazon Prime members.

Dec 4 2014, 8:58am CST

Apple tops Best Global Brands report again as tech continues to dominate

Apple tops Best Global Brands report again as tech continues to dominate 13 of the top 100 brands are from tech sector

Oct 9 2014, 1:22pm CDT

The Simple Secret To the Apple Marketing Success

The Simple Secret To the Apple Marketing Success Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When did marketers start assuming that the way to stand out amidst loud and...

Jul 9 2014, 1:51am CDT

Amazon Fire Phone and the Future of Brands

Amazon Fire Phone and the Future of Brands This article is by Tien Tzuo, the chief executive of Zuora. The reaction to Amazon’s new phone announcement earlier this week followed a pretty typical pattern: gee-whiz live-blogging in the morning and cynical analysis...

Jun 23 2014, 1:21am CDT

The End of the Apple Brand As We Know It?

The End of the Apple Brand As We Know It? Apple’s recent acquisition of Beats has gotten many people wondering if the Apple brand is as strong as it once was.  Some see the surprising move as a significant departure from the strategy that has built Apple...

Jun 11 2014, 5:19am CDT

5 Strategies For Unearthing The Next Big Thing In Your Business

5 Strategies For Unearthing The Next Big Thing In Your Business Every leader is looking for the next big thing in their business. More than ever, leaders are looking for answers that represent minimal risk, optimal financial benefit and immediate marketplace impact. Unfortunately,...

May 26 2014, 9:20am CDT

GoPro Wins by Losing Control

GoPro Wins by Losing Control The days when companies could tightly control what’s said about them are long gone (if they ever really existed.)  Social networks and new technologies now produce brand conversations and brand experiences that...

Apr 14 2014, 5:31am CDT

This is Why Some Companies Will Never Succeed With Content Marketing

This is Why Some Companies Will Never Succeed With Content Marketing Brand communication has undergone a fundamental shift in the last five years. We have officially left the age of propaganda (read: advertising), when brand messaging was carefully curated and funneled through one-way...

Apr 11 2014, 6:58am CDT

CES 2015 News

Google Is On a Mission Despite appearances to the contrary, Google isn’t out to dominate the world – it only seeks to organize it.  Actually, the company states its mission is “to organize the world’s information and make it universally...

Mar 18 2014, 3:36pm CDT

6 Brand Strategies That Most CMOs Fail To Execute

6 Brand Strategies That Most CMOs Fail To Execute The ground rules for branding are rapidly evolving.   Social media, content marketing, the younger generation, second screening, thought-leadership and the demographic shift are just some of the many things...

Mar 10 2014, 8:26am CDT

The Approaching Demise Of Organic Reach In Facebook

The Approaching Demise Of Organic Reach In Facebook Research published today by Social@Ogilvy shows the downward trend of organic reach on Facebook that a post published on a brand page can expect. From 16% of followers of a brand page being shown a piece of...

Mar 6 2014, 4:46pm CST

Are Phablets Finally Here?

Are Phablets Finally Here? Five years ago, while examining leading-indicator values and expectations in our annual Customer Loyalty Engagement Index in the then-nascent “tablet” category, we noticed that consumer values dealing with tablets and...

Mar 5 2014, 2:21pm CST

How To Do Content Marketing Right Content is hot!  What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena.  There is a slew of specialist agencies producing branded content and major...

Feb 21 2014, 11:21pm CST

Can Homemade Goods Become The Global Brands Of Tomorrow? One of the more significant trends of recent years is the impact of technology on homemade manufacturing. A diffuse entrepreneurial community, sometimes referred to as the Maker Movement, has been using open source...

Feb 19 2014, 3:51pm CST

Skyrocket Your Consumer Engagement with the Right Social Media Images

Skyrocket Your Consumer Engagement with the Right Social Media Images As new social media platforms emerge, the way consumers engage with brands continues to change and evolve. Keeping up with the latest social media trends can seem like a daunting task for many businesses. Working...

Feb 10 2014, 5:26pm CST

Real Time Marketing: How Often Does It Work? As I settled down to watch the first night of the 2014 Winter Olympics–like most nerds who work in social media–I had Twitter pulled up on my second screen pulled. That’s when I happened upon this tweet from ...

Feb 7 2014, 4:40am CST

12 Lessons From Warby Parker's Annual Report

12 Lessons From Warby Parker's Annual Report Eyewear startup Warby Parker just released its 2013 Annual Report, a perfect example of how important tone is in creating great visual content. The unique approach to a year-end report uses a calendar format,...

Jan 31 2014, 3:42am CST

American Love Affair helps you Buy American And Keeping Jobs In The U.S.

American Love Affair helps you Buy American And Keeping Jobs In The U.S. Throughout this would-be U.S. economic recovery, job creation has not matched what it has been in prior recoveries and incomes are under pressure. Once mighty retailers like Sears Holdings and Barnes & Noble (...

Jan 24 2014, 9:46am CST

Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off.

Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off. We figure that one in three of you are pretty concerned about this because, as it turns out, the cyber attack on personal and credit/debit card information previously reported by Target to have included 40 million...

Jan 15 2014, 11:11am CST

Why Samsung Is Gaining On Apple As Best Loved Brand

Why Samsung Is Gaining On Apple As Best Loved Brand In Interbrand’s 2013 brand index,  a benchmark measure of brand value, Apple came out on top, ending a 13 year run by Coca Cola. But the signs are that Samsung, which has been investing heavily in brand loyalty and not...

Jan 11 2014, 5:51am CST

Moving Fitness Trackers Forward

Moving Fitness Trackers Forward Fitness trackers have enjoyed too long in the sun, considering how little most of them actually do. The push now is to get them to offer more to consumers who’ve until now been satisfied to record how many miles they’ve...

Jan 8 2014, 3:31pm CST

How P&G Is Leveraging The Winter Olympics To Build Its Customer Community

How P&G Is Leveraging The Winter Olympics To Build Its Customer Community Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels...

Jan 7 2014, 1:26pm CST

Gotcha! What All Brands Can Learn From Justin Bieber in 2014

Gotcha! What All Brands Can Learn From Justin Bieber in 2014 So the word that defines my livelihood is grist for the dumpster? That’s the opinion of Timothy Egan, anyway, as stated in a recent editorial in The New York Times. “Brand,” along with “artisan,” “gluten-free,” and “...

Jan 6 2014, 2:16pm CST

The Branding Of Your Own Business

The Branding Of Your Own Business As we approach the end of 2013 perhaps some of you may have a New Year’s resolution of starting your own business. You would not be alone of course. It’s been a part of the American dream since the days of Benjamin...

Dec 27 2013, 1:26pm CST

A Seller's Guide To Amazon: Brand Secrets From Hint Water's Techie CEO

A Seller's Guide To Amazon: Brand Secrets From Hint Water's Techie CEO Hint Water CEO Kara Goldin was a “burned out and exhausted” AOL executive and mother of four when she decided to leave tech and start a beverage company selling flavored bottled water. Eight years later, Hint has become...

Dec 27 2013, 11:46am CST

10 Tips To Get Your Career In High Gear For 2014

10 Tips To Get Your Career In High Gear For 2014 It’s that time of year when you’re measuring your success for the past twelve months and thinking about your goals for the coming year. While you’ve been pondering what you want to accomplish and how you want to be...

Dec 23 2013, 9:36am CST

The Content King Declares The Blog's Dead

The Content King Declares The Blog's Dead You may not have heard of Shane Snow yet, but in his area of expertise (content marketing) he is already a rock star.  Last year he made Business Insider’s Silicon Alley’s “100 Coolest People in Tech” list, and was...

Dec 20 2013, 3:11pm CST

Schiller Says Samsung Responsible for Damaging Apple’s Brand

Schiller Says Samsung Responsible for Damaging Apple’s Brand Apple’s top marketing boss, Phil Schiller has said that Samsung is responsible for damaging Apple’s brand. While appearing in a retrial, he made some very concise statements regarding Samsung’s role in weakening Apple’s reputation.

Nov 16 2013, 3:33am CST

Black Friday 2013 Laptop Deals Guide Featuring the Best Deals

Black Friday 2013 Laptop Deals Guide Featuring the Best Deals We have analyzed all available Black Friday 2013 ads and identified the best Black Friday 2013 Laptop deals. The lowest price this year for an Black Friday laptop is $177.99.

Nov 14 2013, 11:01am CST

Black Friday 2013 Tablet Deals Guide Featuring the Best Tablet Deals

Black Friday 2013 Tablet Deals Guide Featuring the Best Tablet Deals If you're looking for the best deals on tablets for Black Friday 2013, this is the shopping guide for you

Nov 13 2013, 11:46am CST

Interbrand Values Apple as #1 Brand of the Year

Interbrand Values Apple as #1 Brand of the Year Interbrand, the brand evaluating agency has ranked Apple as the #1 brand of the year. Apple’s assets are valued at $98.3 billion.

Oct 1 2013, 3:10am CDT

Introducing TiVo’s Brand New Roamio DVR Series

Introducing TiVo’s Brand New Roamio DVR Series TiVo is introducing its brand new Roamio DVR Series. And they are such smart devices that they are capable of recording six shows at once with 1TB or 3TB storage for upto 150 or 450 HD hours. Built-in WiFi and digital cable support is also there with TV streaming facility for iOS devices.

Aug 20 2013, 6:17am CDT

Apple and Chiat Combine Forces to Boost Brand

Apple and Chiat Combine Forces to Boost Brand Apple Incorporated is pairing up with its advertising partner, Chiat to campaign for uplifting the crunchy fruit logo brand. The two have combined forces to boost the brand loyalty of the former via the efforts of the latter.

Jun 12 2013, 8:59am CDT

First US Marijuana Brand to be Formed by Ex-Microsoft Executive

First US Marijuana Brand to be Formed by Ex-Microsoft Executive An ex-Microsoft head honcho by the name of Jamen Shively has announced the creation of the first US-based marijuana brand. The former Microsoft executive wants to partially legalize the drug so as to alleviate widespread pain among cancer patients. He is willing to cooperate with the authorities on this issue.

May 31 2013, 7:01am CDT

Jennifer Lopez and Verizon Opened Viva Movil Wireless Stores for Latinos

Jennifer Lopez and Verizon Opened Viva Movil Wireless Stores for Latinos Jennifer Lopez has made a pact with Verizon Mobile. The plan is to open a series of 15 mobile outlets and a website displaying the Viva Movil Brand. Jennifer Lopez has teamed up with the famous mobile service provider to bring Latinos a Verizon Experience with her name on it.

May 23 2013, 6:39am CDT

Apple leads Millward Brown’s 2012 BrandZ Top 100

Apple leads Millward Brown’s 2012 BrandZ Top 100 #1 Brand Apple Grows 19% to $182.9 Billion While IBM Eases Past Google to Take #2 spot and the first African brand enters ranking.

May 22 2012, 2:04am CDT

Facebook to Release Timeline for Brands This Month Tips Source

Facebook to Release Timeline for Brands This Month Tips Source Brand pages may be what Timeline was made for

Feb 16 2012, 1:12pm CST

New Nikon Cameras: Coolpix P7000, Coolpix S80 and Coolpix S8100

New Nikon Cameras: Coolpix P7000, Coolpix S80 and Coolpix S8100 Nikon unveiled three new digital cameras today for the Holidays.

Sep 8 2010, 2:42pm CDT