Lumia will largely remain unaffected by the brand change
Apr 21 2014, 11:37am CDT
The ground rules for branding are rapidly evolving. Social media, content marketing, the younger generation...
Mar 10 2014, 8:26am CDT
Source: 24/7 Wall St.
Red Bull, the ubiquitous energy drink, has such a broad array of marketing campaigns that it has started to challenge Pepsi and Budweiser in terms of brand v ...
Full article at: 24/7 Wall St.
Jun 28 2014, 7:50am CDT
We figure that one in three of you are pretty concerned about this because, as it turns out, the cyber attack on...
Jan 15 2014, 11:11am CST
Motown and Madison Avenue might not seem likely partners at first, but don’t tell that to the folks at Sh ...
Full article at: Forbes
Jun 27 2014, 2:28pm CDT
In Interbrand’s 2013 brand index, a benchmark measure of brand value, Apple came out on top, ending a 13 year run by...
Jan 11 2014, 5:51am CST
Premium Brand Releases Debut Suitcase Range John Lewis has taken stock of the first ever luggage line from Ted Baker. The news comes just days after FashionBeans reported the premium fashion brand had moved ...
Full article at: FashionBeans.com
Jun 5 2014, 6:30am CDT
Interbrand, the brand evaluating agency has ranked Apple as the #1 brand of the year. Apple’s assets are valued at $98.3 billion.
Oct 1 2013, 3:10am CDT