Campaigns


Google is Already The King Of Online Advertising, but that is not Enough

Google is Already The King Of Online Advertising, but that is not Enough

Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising...

Jan 22 2014, 9:36am CST

Sundance Tunes Into Online Audiences

Sundance Tunes Into Online Audiences

The Sundance Film Festival is devoted to discovering and developing independent artists and audiences–so it’s time to embr...

Jan 21 2014, 8:58am CST

Google and the Social CRM Business

Google and the Social CRM Business

Relax, CRM vendors. Google is not getting into the customer relationship management business (CRM) anytime soon. But they shoul...

Jan 20 2014, 9:13am CST

Super Bowl 2014 Ads Preview on Youtube Ad Blitz

Super Bowl 2014 Ads Preview on Youtube Ad Blitz

A preview of the best Super Bowl ads for the year 2014 is finally here. You get a sneak peek at what is in and what is out in t...

Jan 20 2014, 1:11am CST

Barbara Bush Is Right About Political Dynasties, But America Would Elect Jeb Bush Anyway

Barbara Bush Is Right About Political Dynasties, But America Would Elect Jeb Bush Anyway

“If we can’t find more than two or three families to run for office, that’s silly, because there are great governors and great...

Jan 19 2014, 9:41am CST

I4U news

Court Prods FCC In Unexpected Direction In Last Week's Verizon Ruling

By Andy Oram A court ruling this past Tuesday on FCC “network neutrality” regulation closes and opens a few paths in a three-wa...

Jan 19 2014, 7:31am CST

Bud Light Super Bowl 2014 Ad stars Arnold Schwarzenegger

Bud Light Super Bowl 2014 Ad stars Arnold Schwarzenegger

Bud Light Super Bowl 2014 Ad will be hilarious based on the teaser videos you can watch below. It shows Arnold Schwarzenegger i...

Jan 18 2014, 2:36pm CST

To End California Drought, Fill More Hollywood And Silicon Valley Swimming Pools

To End California Drought, Fill More Hollywood And Silicon Valley Swimming Pools

For every action, there is an equal and opposite government program.  —unknown One the heels of a West Virginia water contam...

Jan 18 2014, 1:36pm CST

YouTube Starts Showing Preview of Super Bowl Ads for 2014

YouTube Starts Showing Preview of Super Bowl Ads for 2014

A preview of the best Super Bowl ads for the year 2014 is finally here. You get a sneak peek at what is in and what is out in t...

Jan 17 2014, 9:41am CST

Delivering Retail Sales Through Analytics With AgilOne

Delivering Retail Sales Through Analytics With AgilOne

Retailers have known for the longest time that selling more products to an existing customer is generally easier than convertin...

Jan 16 2014, 12:36pm CST

To Get Funded On Kickstarter, Talk About Cats And Karma (And Don't Grovel)

To Get Funded On Kickstarter, Talk About Cats And Karma (And Don't Grovel)

If you’ve contributed to a lot of strangers’ Kickstarter campaigns, you no doubt thought you were giving money to projects you...

Jan 15 2014, 12:01pm CST

TapSense Releases Latest Mobile Marketing User Guide

TapSense Releases Latest Mobile Marketing User Guide

It was clearly a great year for mobile marketing. Consumers are spending more than half their time online on the mobile web and...

Jan 14 2014, 7:26am CST

Apple's Latest Ad Is Pure Poetry

Apple's Latest Ad Is Pure Poetry

In 11 days, Apple’s Macintosh computer will turn 30 years old. That machine was introduced with a 60-second TV ad that is among...

Jan 13 2014, 9:51am CST

I4U news

Mosaic Plans Overseas Expansion With Its Kickstarter-Style Solar Campaigns

Mosaic, a California startups that raises solar project investments through kickstarter-like campaigns, plans to expand oversea...

Jan 8 2014, 4:11pm CST

CES 2014 in Las Vegas Highlights: RBOT100 (telepresence robot) from R.Bot.US Inc

CES 2014 in Las Vegas Highlights: RBOT100 (telepresence robot) from R.Bot.US Inc

CES 2014 in Las Vegas Highlights: RBOT100 (telepresence robot) from R.Bot.US Inc...

Jan 8 2014, 12:54pm CST

11 Reasons 2014 Will Be A Break-Out Year For Women Entrepreneurs

11 Reasons 2014 Will Be A Break-Out Year For Women Entrepreneurs

While women in the upper echelons of corporate America are singing the same old  tune, “Still No Progress After Years of No Pro...

Jan 8 2014, 10:31am CST

How Wearable Tech's SCOTTEVEST Is Setting The Bar For PR

How Wearable Tech's SCOTTEVEST Is Setting The Bar For PR

It is a coincidence that I am writing about SCOTTEVEST the week the company announced its ability at CES to provide the first c...

Jan 7 2014, 11:16pm CST

I4U news

2014 State of Marketing: Email Flood Despite Rise Of Mobile And Social

Today, Salesforce.com released its Exacttarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid- to sen...

Jan 7 2014, 10:46am CST

I4U news

Does My Bum Look Big In This? Why Innovators Struggle To Get Meaningful Feedback.

Whilst you may not always see the traces in new products and services that come to market, deep within the fabric of innovation...

Jan 7 2014, 7:36am CST

From Wearables And Drones To Curved Smartphones And Purple-Hued Gadgets, CES 2014 Showcases What's Next In Tech

From Wearables And Drones To Curved Smartphones And Purple-Hued Gadgets, CES 2014 Showcases What's Next In Tech

Wearables. Drones. 4K TVs. Home automation systems. Kids’ tablets. Connected cars. Connected ovens. Curved screens. Wireless ev...

Jan 6 2014, 1:36pm CST

Facebook To Help Brands Convert 55 Million U.S. Hispanics

Facebook To Help Brands Convert 55 Million U.S. Hispanics

In 2014 brands must finally resolve their fate with Hispanic consumers. Most companies see only the growing number of Hispanic...

Jan 6 2014, 9:46am CST

Five Hurdles The Steam Machine Has To Overcome

Five Hurdles The Steam Machine Has To Overcome

It seems that iBuyPower’s Steam Machine will be the first to market, priced at $500, sized between an Xbox One and PS4 and repo...

Jan 5 2014, 11:11am CST

Google Adwords Tip: Ignore Your Competitors

Google Adwords Tip: Ignore Your Competitors

If you’re using Google Adwords for your business, as record numbers of businesses are, you may be getting terrible results with...

Jan 2 2014, 6:21am CST

Can A Latin American Entrepreneur Help Disrupt Social Media Marketing In 2014?

Can A Latin American Entrepreneur Help Disrupt Social Media Marketing In 2014?

@giorodriguez  Maybe.  Keep an eye on Lance Rios, parallel entrepreneur, and first to be profiled in the new blog series, “150...

Jan 1 2014, 4:46pm CST

A Good Thing: Cause Marketers Came Together in 2013

A Good Thing: Cause Marketers Came Together in 2013

For many businesses and NGOs seeking to do well by doing good, 2013 was the year in which collaboration reached new heights. In...

Dec 31 2013, 11:36am CST

Is This The Future Of Mobile Marketing And Mobile Advertising?

Is This The Future Of Mobile Marketing And Mobile Advertising?

Being the pop culture savant I am – as witnessed by my recent article 2014 Marketing Predictions With A Twist (click on the lin...

Dec 30 2013, 2:01pm CST

2013 Crowdfunding Predictions Revisited

2013 Crowdfunding Predictions Revisited

Last December, I ventured out onto that proverbial limb and made a few predictions about what 2014 was likely to hold for crowd...

Dec 30 2013, 9:11am CST

Ex-Romney Digital Director On The Future Of Digital Campaigning

Ex-Romney Digital Director On The Future Of Digital Campaigning

As the Obama camp celebrated its victory over Mitt Romney last November, the campaign’s digital side received an outsized share...

Dec 29 2013, 10:06pm CST

Slay Bells: 'Left 4 Dead 2' Free On Steam For Christmas

Slay Bells: 'Left 4 Dead 2' Free On Steam For Christmas

As we chainsaw our way through the festive season, it’s good to think of those less fortunate than us. Those who do not have an...

Dec 25 2013, 9:31pm CST

B2B Customer Service And The Anti-Amazon: Delivering Books For Authors (And Not By Drone)

B2B Customer Service And The Anti-Amazon: Delivering Books For Authors (And Not By Drone)

As a customer service consultant and speaker, my feeling is that, at its heart, customer service is customer service, period. ...

Dec 24 2013, 3:26pm CST

Alcohoot Adds A Portable Breathalyzer To Your Smartphone

Alcohoot Adds A Portable Breathalyzer To Your Smartphone

If the wearables trend is, in part, about  measuring yourself, then the Alcohoot is a fascinating piece of hardware that has a...

Dec 24 2013, 5:56am CST

Crowdfunding Entrepreneurs Predict More Good In The World In 2014

Crowdfunding Entrepreneurs Predict More Good In The World In 2014

In order to get a picture of the crowdfunding environment for 2014, I reached out to some of the most prominent leaders in the...

Dec 24 2013, 1:06am CST

12 Days Of Charitable Giving 2013: Electronic Frontier Foundation

12 Days Of Charitable Giving 2013: Electronic Frontier Foundation

It’s the eighth day of our 12 Days of Charitable Giving! In December, I’ll be focusing on twelve charitable organizations which...

Dec 23 2013, 9:01pm CST

Jobs With Justice: New Campaigns Take Aim At Low Wages, Working Poor, Falling Middle Class

Jobs With Justice: New Campaigns Take Aim At Low Wages, Working Poor, Falling Middle Class

The organized labor movement is changing, reflecting two large-scale trends. On the one hand, union membership – once 35 percen...

Dec 23 2013, 9:16am CST

I4U news

Having Given Up On World Peace, Here's A Modest Christmas Wish List For Santa Claus

I don’t expect very much from Santa Claus these days. I mean, he’s been a disappointment over the years. My desires are few—pow...

Dec 23 2013, 7:36am CST

Sales Tips and Sales Quotes from 62 Top Sales Experts

Sales Tips and Sales Quotes from 62 Top Sales Experts

Today is the 6 month anniversary of The Inside Sales Virtual Summit, an industry event that changed the world of sales and mark...

Dec 20 2013, 5:11pm CST

22 Apps And Web Tools To Analyze And Improve Your Website Performance

22 Apps And Web Tools To Analyze And Improve Your Website Performance

With frequent updates to Google’s algorithms and constant changes to best SEO practices, it’s important to keep an eye on your...

Dec 20 2013, 2:41pm CST

Doing GOOD Requires Authentic Leadership

Doing GOOD Requires Authentic Leadership

Over the last five years several top brands have partnered with GOOD/CORPS to execute notable social campaigns. GOOD/CORPS is...

Dec 20 2013, 10:46am CST

Quit Smoking But Not With Electronic Cigarettes

Quit Smoking But Not With Electronic Cigarettes

Despite popular beliefs, electronic cigarettes are not the way to quit smoking. Most teenagers, who have taken to them as a mea...

Nov 29 2013, 4:20am CST

Samsung’s Marketing Campaigns May Not be Paying Back Much

Samsung’s Marketing Campaigns May Not be Paying Back Much

Samsung spends billions of dollars on its marketing efforts. But many of its marketing campaigns may not be paying back much in...

Nov 28 2013, 7:37am CST