UKOM launches hybrid measurement

Source: UK Association of Online Publishers

New methodology will boost publishers’ UKOM-measured audiences to include visitors from all locations Following a detailed technical approval process, Nielsen’s Hybrid methodology of internet audience measurement ...
Full article at: UK Association of Online Publishers  More like this  3 days ago, 11:14am CDT

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Microsoft's FDS data-sorter crushes Hadoop

Source: The Register

Techies at Microsoft Research, the big brain arm of the software goliath, have taken the crown in the sorting benchmark world. The researchers are thinking about how to implement new sorting algorithms in the Bing search engine to give Microsoft a le ...
Full article at: The Register  More like this  4 days ago, 1:37pm CDT

Adware Stages Comeback Via Browser Extensions

Source: Krebs On Security

The Wikimedia Foundation last week warned that readers who are seeing ads on Wikipedia articles are likely using a Web browser that has been infected with malware. The warning points to an apparent resurgence in adware and spyware ...
Full article at: Krebs On Security  More like this  5 days ago, 3:13pm CDT

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Yahoo's Genome joins hosted big data analytics trend

Source: InfoWorld

Yahoo has joined a growing list of companies offering big data analytics as a service with its Genome offering this week. Genome is a service designed to let companies deliver highly targeted online advertising and marketing campaigns. It ...
Full article at: InfoWorld  More like this  5 days ago, 7:06am CDT