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Executive Creative Directors Evaluate Super Bowl Advertising

Executive Creative Directors Evaluate Super Bowl Advertising
by Forbes
One week from today is the Super Bowl of advertising with an hour of football in-between. I wanted all of us to enjoy these TV spots to the fullest. To that end, I asked myself what makes a great Super Bowl spot? It has... Read more Jan 27 2014, 2:07am CST
 

Highest-Priced Super Bowl 2014 Ticket Sold On StubHub Goes for $10,557

Highest-Priced Super Bowl 2014 Ticket Sold On StubHub Goes for $10,557
by Forbes
Barring a weather event of epic proportions (more on that in a bit), Super Bowl XLVIII will be played a week from today at New Jersey’s MetLife Stadium. By now, the hype—whether it’s the Seahawks’ Richard Sherman, or... Read more Jan 27 2014, 2:06am CST
 

Xirrus enables Las Vegas Sands Casino to Charge WiFi Premium

Xirrus Lets Las Vegas Sands Charge WiFi Premium
by Forbes
As a hotel guest, I am always annoyed when I am required to pay extra for WiFi. But thanks to WiFi service from a Thousand Oaks, Calif.-based startup, lets a Las Vegas casino charge an even higher price premium to grant... Read more Jan 26 2014, 10:08am CST
 

Steve Jobs Did Not Liberate Us. Tim Berners-Lee Did, By Freeing Ones and Zeros To Eat the World

Steve Jobs Did Not Liberate Us. Tim Berners-Lee Did, By Freeing Ones and Zeros To Eat the World
by Forbes
30 years ago today, Steve Jobs unveiled the Macintosh. More accurately, The Great Magician took it out of a bag and let it talk to us. The Macintosh, as I learned from first-hand experience in 1984, was a huge leap... Read more Jan 24 2014, 8:48am CST
 

Windows Phone is in Danger

Windows Phone is in Danger
by Forbes
Everyone was expecting Nokia’s smartphones sale in Q4 2013 to go up, with estimates that it would break 10 million units. Instead they sold 8.2 million Lumia handsets, a sequential drop on the Q3 sales of... Read more Jan 24 2014, 7:30am CST
 

Samsung Mixed Outlook after Stellar 2013

Samsung Mixed Outlook after Stellar 2013
by Associated Press
As Samsung bids goodbye to stellar 2013, mixed views on its future SEOUL, South Korea (AP) — For Samsung Electronics and its 270,000 employees across the globe, 2013 was the best year. One in every three smartphones... Read more Jan 24 2014, 1:14am CST
 

NFL Friday Night Playoff Games Expansion being Considered

NFL Friday Night Playoff Games Expansion being Considered
by Sumayah Aamir
The NFL commissioner is considering the expansion of its Friday night playoff games. An addition of two more teams is slated to occur soon. Read more Jan 23 2014, 4:22am CST
 

Apple's Stock Buyback And Dividend Outlook: Don't Expect Much Of An Increase

by Forbes
Apple plans to report its December quarter results on Monday, January 27, and holds its shareholder meeting on Friday, February 28. Tim Cook said on the September quarter results conference call that “we will announce... Read more Jan 22 2014, 9:21am CST
 

Mobile Ads Try To Be More Useful, Less Annoying And Creepy

Mobile Ads Try To Be More Useful, Less Annoying And Creepy
by Forbes
Advertising has become an increasingly important revenue source for the multi-billion-dollar app economy, as consumers become less inclined to pay for the mobile apps they download. That’s left advertisers with two... Read more Jan 22 2014, 7:11am CST
 

Verizon buys Intel TV Unit

Verizon buys Intel TV Unit
by Associated Press
Verizon prepares to deliver mobile TV service after buying Intel Media unit LOS ANGELES (AP) — Someday, the full lineup of channels from Verizon's FiOS TV service may be available on your phone. That's the vision... Read more Jan 22 2014, 3:36am CST
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.