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Top 10 Timeless Marketing Truths

Top 10 Timeless Marketing Truths
Larry Kimmel has been around the marketing block: He’s at the agency Publicis Hawkeye as Executive Director now,...
Read more Apr 9 2014, 5:37am CDT
 

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How To Do Content Marketing Right

Content is hot!  What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major...
Read more Feb 21 2014, 11:21pm CST
 

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How to Produce Effective Email Marketing Campaigns

Source: Hudson Horizons

Student Protestors Continue To Occupy Taiwan's Parliament
Using email to market to your customers is a shrewd and savvy way to increase engagement with readers as well as increase sales. However, you cannot simply send an email to random people and expect results. Listed below are a few informative tips to help you craft compelling email blasts to your clientele. Create Strong Headlines A captivating headline will entice the reader to find out more about the things that you are an expert on. If you’re a pro on how to create good co ...
Full article at: Hudson Horizons 10 hours ago, 5:21pm CDT
 

12 Lessons From Warby Parker's Annual Report

12 Lessons From Warby Parker's Annual Report
Eyewear startup Warby Parker just released its 2013 Annual Report, a perfect example of how important tone is in...
Read more Jan 31 2014, 3:42am CST
 

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year (Video)

Source: Entrepreneur.com

Factory Berlin Promotes Business Start-Ups
Content marketing and social media expert Jayson DeMers talks about one of the big social trends to wa ...
Full article at: Entrepreneur.com 4 days ago, 11:42am CDT
 

The problem with ‘brand publishing’

Source: PR Daily News

Tigers v A's
“Does content deliver a better ROI than traditional advertising?” I hear that question all the time at marketing conferences. Marketers who know to the penny the ROI of their programmatic banner purchases or direct response mailings are often told by content marketing enthusiasts to measure “likes,” shares, and comments. Intuitively, it makes sense. People who “like” your brand are probably more likely to buy from you. Online shares represent a sort of word-of-mouth adver ...
Full article at: PR Daily News 5 days ago, 6:00am CDT
 

Contently Raises $9 Million To Build 'The Plumbing For Brand Publishing'

Contently Raises $9 Million To Build 'The Plumbing For Brand Publishing'
Native advertising, content marketing, sponsored content — whatever you call it, it’s one of the most powerful currents...
Read more Jan 15 2014, 5:31am CST
 

Latest stories

Reasons why Amazon Makes a Gimmick Laden Interface To Differentiate The Kindle Smartphone
Reasons why Amazon Makes a Gimmick Laden Interface To Differentiate The Kindle Smartphone
The last week has seen the team at BGR talk about a potential design of Amazon’s smartphone. While the hardware remains unconfirmed and unannounced, moving into the smartphone space after working with the Android Open Source Project powered Kindle...
 
Tara Lipinski and Johnny Weir headed for the Kentucky Derby
Tara Lipinski and Johnny Weir headed for the Kentucky Derby
The duo was given a standing ovation for their role as commentators at the 2014 Sochi Olympics. Tara Lipinski and Johnny Weir are now headed for the Kentucky Derby.
 
Samsung Project KQ might just be the premium Galaxy S5
Samsung Project KQ might just be the premium Galaxy S5
The Project KQ is expected to encompass the Galaxy F-line of products
 

How agencies can up their content game

Source: Digiday

Bundeswehr Holds Alpine Adventure Camp 2014
Now more than ever, big ideas are told through powerful stories. These narratives empower businesses to develop personalized relationships with their customers. However, the model that so many agencies have relied on to help deliver their clients’ messages to a mass audience has crumbled. Agencies are now moving toward content creation as a way to better serve their clients and spread a core brand message to an always-on a ...
Full article at: Digiday Apr 13 2014, 11:01pm CDT
 

Multichannel Content Network Business Will Grow Via Partnerships, Paul Kontonis

Source: Beet.TV

Bundeswehr Holds Alpine Adventure Camp 2014
The online video content business will continue to grow financially if the players involved work in tandem, says Paul Kontonis, SVP Strategy & Sales at Collective Digital Studio, in an interview with Jordan Bitterman, Chief Strategy Officer, North America at Mindshare. Kontonis, a digital content veteran, is a fan of working together and learning from each other, and that’s why he helped found GOVA, the Global Online Video Association, in February to represent companies tha ...
Full article at: Beet.TV Apr 9 2014, 7:27pm CDT
 

2014 Marketing Trends You Probably Haven't Heard

It’s that time of year.  I’m hopped up on eggnog and ready to go!  Last year’s “10 Marketing Trends for 2013 You Haven’...
Read more Jan 13 2014, 7:31am CST
 


 

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