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MWC 2015 Media Event Schedule for Samsung, HTC, Huawei and Microsoft Revealed

MWC 2015 Media Event Schedule for Samsung, HTC, Huawei and Microsoft Revealed

Star Trek's Renaissance Man Leonard Nimoy, dead at 83

Leonard Nimoy, Star Trek's Renaissance Man, Dead at 83

Apple Watch Will Ditch the Car Keys and Remind Users to Exercise

Apple Watch Will Ditch the Car Keys and Remind Users to Exercise

Photo credit: Gary Miller/Getty Images

Chad Johnson To 'Fashion Police'? Ex NFLer Wants Osbourne's Chair

Huawei Smartwatch Leaks in Videos ahead of MWC 2015

Huawei Smartwatch Leaks in Videos ahead of MWC 2015

Content marketing

Top 10 Timeless Marketing Truths

Top 10 Timeless Marketing Truths Larry Kimmel has been around the marketing block: He’s at the agency Publicis Hawkeye as Executive Director now, was the Executive Director of the DMA (where I got to know him) for a few years and he was Chairman/...

Apr 9 2014, 5:37am CDT

How To Do Content Marketing Right Content is hot!  What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena.  There is a slew of specialist agencies producing branded content and major...

Feb 21 2014, 11:21pm CST

12 Lessons From Warby Parker's Annual Report

12 Lessons From Warby Parker's Annual Report Eyewear startup Warby Parker just released its 2013 Annual Report, a perfect example of how important tone is in creating great visual content. The unique approach to a year-end report uses a calendar format,...

Jan 31 2014, 3:42am CST

Contently Raises $9 Million To Build 'The Plumbing For Brand Publishing'

Contently Raises $9 Million To Build 'The Plumbing For Brand Publishing' Native advertising, content marketing, sponsored content — whatever you call it, it’s one of the most powerful currents remaking the publishing business, and Contently is riding right in the middle of it. The four-year-...

Jan 15 2014, 5:31am CST

I4U news

2014 Marketing Trends You Probably Haven't Heard It’s that time of year.  I’m hopped up on eggnog and ready to go!  Last year’s “10 Marketing Trends for 2013 You Haven’t Heard” was a popular one.  Let’s do it again.  Hoping three or four of these are ones you won’t...

Jan 13 2014, 7:31am CST

Be an Expert or Go Home

Be an Expert or Go Home Content is no longer king. Today, content marketing is king. Successful content marketing is not about volume, it is about being an expert and helping others. Branding and reputation follow from this, as does trust....

Jan 7 2014, 10:56am CST

4 New Year's Resolutions Your Small Business Should Keep This Year

4 New Year's Resolutions Your Small Business Should Keep This Year Each January, Americans make a list of resolutions to help them live a better life throughout the year. Whether those resolutions are to lose weight or get out of debt, a new year provides the opportunity to begin with...

Jan 6 2014, 2:56pm CST

How To Double Your Content Marketing ROI In 2014

How To Double Your Content Marketing ROI In 2014 December brings many traditions: enjoying the holidays, wrapping up projects from the year that’s ending, and gearing up for the year ahead. One piece of the process is evaluating how you did in relation to the...

Dec 30 2013, 2:41pm CST

The Content King Declares The Blog's Dead

The Content King Declares The Blog's Dead You may not have heard of Shane Snow yet, but in his area of expertise (content marketing) he is already a rock star.  Last year he made Business Insider’s Silicon Alley’s “100 Coolest People in Tech” list, and was...

Dec 20 2013, 3:11pm CST