Source: Asia One
WASHINGTON - Don't write off teens and Facebook just yet.A report released by Forrester Research on Tuesday showed the world's biggest social network is still by far the most popular among US teens despite the rise of new apps and services like Snapchat and Tumblr.Forrester's report was based on a survey of 4,517 US respondents between the ages of 12 and 17 "The results were cle ...
Full article at: Asia One
Jun 24 2014, 9:56pm CDT
There’s a narrative that’s taken place that takes as accepted fact that Facebook’s once ironclad grip on the fickle teen market has slipped, as evidenced by the surge of other apps like Instagram and Whatsapp, which Facebook paid a combined $20 billion to acquire.
It’s undeniable Instagram and Whatsapp, among others like Snapchat, which Facebook also reportedly offered to buy, are surging. But it turns out Facebook’s core service is doing just fine with teens. New data from Forrester bears this ...
Full article at: Digiday
Jun 24 2014, 12:50pm CDT