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Google Ad Chief Susan Wojcicki Talks about Next Big Battle

Google Ad Chief Susan Wojcicki Talks about Next Big Battle
by Forbes
Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in Mountain View, she’... Read more Jan 23 2014, 2:31am CST
 

Google is Already The King Of Online Advertising, but that is not Enough

Google is Already The King Of Online Advertising, but that is not Enough
by Forbes
Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar companies This story... Read more Jan 22 2014, 9:36am CST
 

Should Microsoft Buy Yahoo for $53 Billion?

Should Microsoft Acquire Yahoo For $53 Billion?
by Forbes
The last time Microsoft offered to buy Yahoo — valuing it at $45 billion, Steve Ballmer hoped that some value could be created by combining their media assets. As he said back then, “We have great respect for Yahoo!,... Read more Jan 21 2014, 8:56am CST
 

Yahoo! Provides David Pogue With the Playground Of His Dreams

Yahoo! Provides David Pogue With the Playground Of His Dreams
by Forbes
David Pogue has become a household name in tech criticism from his “State of the Art” column in New York Times along with multi-media contributions to PBS and CBS among others.  Last week, Pogue launched Yahoo Tech at... Read more Jan 14 2014, 8:36am CST
 

Inside Forbes: We're Diving Into the Era of News Streams With Breakthrough Mobile Products

Inside Forbes: We're Diving Into the Era of News Streams With Breakthrough Mobile Products
by Forbes
Like a hanging, mobile focuses the mind. I often say the $2 to $3 CPMs publishers frequently get for smartphone ads will crush all traditional newsrooms built for the era of $50 print CPMs — and most of them still are,... Read more Jan 10 2014, 6:31am CST
 

Google Attempts To Reinvent Display Advertising

by Forbes
You might not think that this is a very big reinvention actually but the advertising world is finding it all pretty exciting. The basic problem is with display advertising, the type that a company will use to try and... Read more Dec 31 2013, 11:56am CST
 

5 Companies That Transformed Advertising In 2013

5 Companies That Transformed Advertising In 2013
by Forbes
The convergence of social, video and mobile technology is rapidly changing the face of advertising. Just over a decade ago, search and display ads were all a company needed to reach their target audience online. Search-... Read more Dec 29 2013, 4:16pm CST
 

Pandora is Mining User Registration Data for Advertisers

Pandora is Mining User Registration Data for Advertisers
by Sumayah Aamir
Pandora has gone beyond the ordinary cookie. The startup is to track followers by the mining of user data. This is a progressive step in the right direction in matters of advertising. Read more Nov 16 2013, 2:43am CST
 

Google To Remove Blogger's Adult-Themed Pages

Google To Remove Blogger Adult-Themed Pages
by Sumayah Aamir
Google has begun a clean-up operation of its Blogger pages. It plans on showing a zero-tolerance policy towards Blogger’s adult-themed pages. This act will ensue from June 30th. Read more Jun 28 2013, 6:45am CDT
 

Google Faces Another Antitrust Probe by FTC Over Display Ads

Google Faces Another Antitrust Probe by FTC Over Display Ads
by Sumayah Aamir
The U.S. Federal Trade Commission (FTC) is about to launch an anti-trust investigation into Google’s methodology of making sales from ads. The purpose of the probe is to ferret out any malpractices that the search... Read more May 24 2013, 3:59am CDT
 

The Hottest Photos of Victoria's Secret Fashion Show 2013

 

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