Google and ComScore Ad Measurement Deal:More TV Ad Budgets It’s no secret by now that Google is going squarely after the kind of image advertising done by large marketers on television and in slick magazines–no wonder, since it’s about a $300 billion market worldwide largely...
Feb 10 2014, 7:07pm CST
Google Profits Fall Short Of Forecasts Buoyed by new kinds of ads in the holiday quarter, Google posted slightly better-than-expected fourth-quarter revenue growth of 17%, but profits came in below forecasts thanks to continued losses from its now-...
Jan 31 2014, 2:00am CST
Google Adsense Direct is For Small Publishers Those playing the ad game within the Google universe are very familiar with Google AdSense and DoubleClick for Publishers (DFP). As a refresher, AdSense automatically fills unsold ad space inventory for quick and easy...
Jan 24 2014, 8:11am CST
Nest Gives Google Its Next Big Data Play: Energy When Google bought Motorola in 2012, its mandate was to get more millions people on the mobile web. Now with its $3.2 billion purchase of Nest Labs, Google could get millions of homes connected to a different kind of...
Jan 13 2014, 5:51pm CST
Google Faces Another Antitrust Probe by FTC Over Display Ads The U.S. Federal Trade Commission (FTC) is about to launch an anti-trust investigation into Google’s methodology of making sales from ads. The purpose of the probe is to ferret out any malpractices that the search engine giant may have been guilty of in this regard.
May 24 2013, 3:59am CDT
FTC looks into Google DoubleClick Deal The Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google’s $3.1 billion purchase of DoubleClick that was announced mid-April.
Privacy advocates appreciate the move of the FTC to...
May 29 2007, 2:00am CDT
Microsoft buys Ad company aQuantive for $6 billion Microsoft did not get Doubleclick (Google did now the drop top dollar on aQuantive Inc.
Microsoft Corp. today announced it will acquire aQuantive, Inc., for $66.50 per share in an
all-cash transaction valued at...
May 18 2007, 7:23am CDT
Google buys DoubleClick for $3.1 billion in Cash The guessing who will buy advertising company DoubleClick has an end. Google Inc. announced today a definitive agreement to acquire DoubleClick Inc., for $3.1 billion in cash from San Francisco-based private equity firm...
Apr 14 2007, 1:47am CDT
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